7 Things to Look at Before Hiring an SEO Agency

Competition for ranking websites on search engines is on the rise. New ways of optimizing content are being developed every day. We are living in a new era of SEO. This stands for Search Engine Optimization – a technique employed to boost the information contained in websites’ metadata for well indexing in search engines and thus ranking well in the search engine results page (SERP). Hiring an SEO agency for your business is therefore a great step. As a result, it will need to undergo a careful process that will only be concluded after thorough research. This will not only save cost and effort but also regrets resulting from mistakes that could have been avoided easily. Are you planning to hire an SEO agency? We highly recommend http://iflexstudios.com/knoxville-seo/ as the best SEO agency in Knoxville, TN. Before you head over to them read below. Here are 7 things you need to consider before hiring one.
Delivery time
High quality SEO will take time. There is no such thing as instant results or short term solid ranking results. SEO will take time to develop and stabilize, so be prepared to be patient. This is because of the need to constantly create content that meets the peoples’ reading needs, promoting the content, building links and much more. An agency claiming to rank you page one in 20 minutes should be avoided. Look for an honest opinion and not just fancy promises that will not be delivered in the end.
The much you pay is how much you get
High quality SEO services are directly proportional to high pay. This implies that the more you pay, the better the services. According to the MOZ survey on over 600 SEO agencies in 2011, these are the results. Though time has passed the results are still valid. The most common hourly fee for SEO services was $76-200/hour. The most common project-based fee was $1,000-$7,500. The most common monthly fee in the United States was $2,500-$5,000 (although most SEO companies in Australia, England, and India charged $250-$500).Lately, there are several cheap SEO services ranging from $ 99 to a few hundred dollars monthly. These cheaper services are not effective since the payment is proportional to work done. Beware of these very cheap SEO agencies as they will give poor services that will cost you too much in the long run.
Understand the role of SEO
As a business looking to hire a good SEO agency, there is need to understand what the agency will do and what it will not. The main role is to drive traffic to your site and increase its online brand awareness. Content and product creation is solely your role. Understanding this will help prevent future frustration if the agency cannot do what you expected because it is not their role. For example an SEO cannot compensate for bad products.
Find out about the agency’s view on the return on investment
A good agency will focus on your return on investment in as much as it will focus on top rankings. Beware of an agency that does not attach any importance to your return on investments. In as much as top rankings are important, they are not so valuable if they generate no revenue.
The agency being old does not necessarily mean it’s the best
Older agencies have several customers since they have been in the business for long. They are more likely to use the same strategies since their customer base is stable. SEO business is prone to constant changes due to demand and competition. Everyone is out to give the best. Hence newer agencies come up every day to meet the ever changing needs of customers. They will do everything to prove themselves; hence more efforts and quality work. Ensure to check their records though, if none choose another option.
Research rather than believing in the popular beliefs
There is a common belief that the first agency ranking on Google is the best. It could be ranking first because it is the oldest. Avoid assuming they are the best, take time to find out.

 

 

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Top 3 Email Marketing Strategies

Getting Ahead of the Competition through Emails

It’s no secret that emails have been a staple of modern life, since the Internet became the norm. Since then, the boundaries of email correspondence have been pushed and surpassed, especially due to the steady surge of smartphones. According to a 2014 study by Erik Qualman, more people in the world own smartphones than a toothbrush. With the advent of mobile browsing, people can access their emails anytime, anywhere.

Get this: there are approximately three billion email users worldwide. If you ever need to promote a cause, an event, or a business, it’s always a good idea to go where the people are—right now, they’re on the virtual streets, checking their emails and social media frequently. With this, it would be smart to invest in email marketing. It delivers your message and your product in real-time. It’s not only quick, but it’s also a practical and affordable strategy.

In the average inbox, various messages can get mixed up, causing some to be pushed to the back of the line. With over 120 million emails sent every hour, you need to plan out how to get your emails to the right people, using the right method at the right time. You would want your email to be opened, and not just marked unimportant and be moved to “read-later”, or worse, to the accursed junk folder. Effective email marketing involves more than just typing a few paragraphs. Aside from the text, one should also think about how to package it visually. With a clear idea on how you want to communicate, and how you want your potential clients to react, doing email marketing should help you widen your reach.

Here are a few fail-proof email marketing hacks that you can try.

 

 

BRAINSTORM

It’s always good to involve two or more people in coming up with your plan. Cliché as it may sound, but two heads are really better than one. You can discuss what makes emails readable and interesting, subjects that catch their attention, and how to call readers to action effectively. Your email marketing plan can start from this discussion. Remember that you also open emails regularly; what elements would you, as a reader, look for?

BUILD EMAIL LISTS

Once you have drafted your marketing plan, list down the names of the people you want to reach. Building email lists will make it easier for you to disseminate your message in the fastest way possible. Instead of sending your message to one person at a time, building lists allows you to send your message to a multitude of readers simultaneously. Furthermore, having a regular audience will also create a sense of community. You will be able to develop relationships with your client. Of course, allow yourself to expand your contact list every now and then.

CREATE TOP-NOTCH CONTENT

Keep your content crisp and informative. Copywriting will help you make sure that your emails are flawless, readable and easy to digest. Go personal on your clients. Capture them with creative and witty writing that will draw them in to your product. Nothing repels a client more than convoluted words and information. This will make them think you are unprofessional and therefore cannot be trusted. It will also speak about the product that you are trying to sell.

Because we now live in a time where everyone is in such a rush, your clients may not have the time (or the attention span) to read through lengthy product prompts from their emails. With that said, infographics will be your best friend. Aside from capturing the attention of your readers with its graphics, text arrangement and colors, it will communicate your message directly.

 

WebiMax-Email-Marketing-Infographic

Content Marketing in 2016

Over the course of the past few years, content marketing has seen its ups-and-downs since its renewed popularity as a form of online marketing strategy. The purpose of content marketing is to attract and retain clients by consistently creating and curating pertinent and valuable content with the aim of changing or boosting consumer behavior. It’s an ongoing process best integrated into the overall marketing strategy of a business, whether small or big, and it focuses on owning media, and not renting it.

Content marketing isn’t just a trend anymore; it is a proven pathway to a attracting new business. Today’s content marketers need to analyze subjective situations as well as adapt to new technologies at a quicker rate than ever before, though it is only going to get more intricate from here. So what will be different in the year 2016? This article will delve into the future of-content marketing alongside expert insights and real- world advice for the Importance of content in 2016, particularly as a marketing strategy for your business.

What was once a market dominated by any website could produce the biggest volume of quality content has now evolved into a market wherein your format diversity, your connections, and your capacity to connect with an audience across numerous mediums all help establish your success and ROI. Content marketing is going through some serious changes this year, and if you’ll want to stay ahead of the competition, by preparing for them.

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This year already saw an obvious trend emerge as-platforms grasped that they could dis-intermediate content, thereby grabbing more attention & advert dollars in the process. Under estimating just how-much of a shift this wave constitutes will mark the end of traditional publishers. Twitter Moments, Snapchat Discover, Google AMP, Facebook Instant Articles, Apple News and LinkedIn Pulse are already setting waves and are disrupting the typical digital publishing model. Platforms are just starting to understand that they can benefit from the readership they are generating through integrating content directly rather than pushing visitors/traffic to other properties.

In both the US primaries and also global politics, trending topics in Facebook have helped shape & re-define the discussion as well as the sentiment that surrounds world affairs. While media outlets traditionally employed to set the tone, now the opposite is true. In the coming months, brands won’t be able to remain relevant and at the same time stay neutral. Your brand will be forced to select a point-of-view and then embrace it, so make sure that you choose carefully.

Mass-market, multimedia content is experiencing a steep decline. At the other end of the spectrum, however, are the independent podcasters, bloggers and YouTubers that are eschewing large budgets and mass appeal by narrowly defining their target audience and catering to their specific needs. Although content creation is becoming decentralized and budgets are falling, still there is money to be made here. That is because the value of the hyper- focused attention is so much more per- capita than the fraction- of-a- penny per eyeball which most mass media relies on. Certain brands are also focusing on creating and nurturing strategic partnerships with independent creators which align with their unique audience.

Brands that will be the winners in another space, where content lacks in polish which it makes up for in relevance, timeliness and spontaneity, will be those who can develop processes that guarantee a consistent rhythm to deliver highly visual, impactful & spontaneous content. That will likely require that one forgoes some degree of quality as they attempt to balance spontaneity with effective planning.>

Another particularly compelling statistic is that the growth of mobile-chat apps has more than doubled the average growth- rate of new mobile users. Messaging apps are a promising avenue for potential growth in the digital marketing sector.

So can a business, small or big, really benefit from Content Marketing as a marketing strategy? In short, yes, they can. Content Marketing can help the business owner gain some of that notice we so often crave, and more-than-likely deserve. Depending the type of business you run, your initial contact with a potential customer is likely not face to face. Even if it is, having relevant informative content on your website’s blog is going to help your visitors trust you. In fact, no matter what the business size, content is proven to be a critical aspect in building trust with consumers who aren’t familiar with your business quite yet.

61% of consumers say they’ll feel better about a company which delivers custom content, and are also more likely to purchase from that company. Consistent, high quality content published to your blog and website, when done properly, can increase your Google rankings, and thus, the online traffic to your website which could result in leads for your business. The other plus to Content Marketing as a marketing strategy is that it offers you the chance to benefit from Social Media power. While you are building your Content, you’re also building your brand and consumers want to be a part of brands that they like.